NeXgen - the new name for Sports Season Thailand

NXG

Main Menu

About NXG

Our Vision

At NXG, our mission is to elevate football training and development by providing world-class facilities and expertise for professional teams and academies.

We are dedicated to cultivating a diverse sports industry ecosystem that integrates elite coaching, cutting-edge educational programs, and seamless operational support.

By fostering collaboration between Thai and international talent, we create an environment that nurtures growth, excellence, and cultural exchange.

Our goal is to redefine the sports landscape in Thailand through sustainable innovation, setting new standards for athlete development and sports performance. We are committed to not only advancing the skills of athletes but also contributing to the long-term evolution of the industry, ensuring that every aspect of our approach supports the future of football and the broader sports community.

Meet the Team

Welcome to the heart of NXG – the team. Our facility is driven by a diverse and passionate group of professionals dedicated to shaping the future of football. From expert coaches with backgrounds in elite football to seasoned operations directors ensuring everything runs seamlessly, our team combines international experience with deep local knowledge. We work together to provide the best environment for professional teams and academies to hone their skills in Thailand’s premier sports destinations.

Our team is made up of the best of Thai and international talent, each bringing unique expertise to our service. Whether on the field, in the classroom, or behind the scenes, our trainers, educators and administrators are committed to creating a holistic development experience for athletes at all levels.

Together, we ensure every aspect of your stay is taken care of, allowing you to focus entirely on reaching your highest potential.

Armmy Aranyapruk

Founder

Pornpit, or Armmy, as she is known, is a co-founder of NeXgen.
She began her professional journey in the hotel industry, where she had government-related responsibilities for over a decade.

Her extensive experience in handling high-level tasks eventually led to a transition into the role of a sports executive. This pivotal career shift marked the beginning of her involvement in the football industry. Her unique blend of hospitality and sports management expertise has positioned her as a key figure in the football world, driving innovation and growth in sports.

Her company, “Sports Season” was founded with a passion for football and a commitment to excellence, and has become a trusted partner for sports associations, clubs, coaches, athletes, and sports enthusiasts alike. Sports season is now a market leader in delivering high performance football training camps in partnership with the premium resorts throughout Thailand. Under her leadership, it stands as a testament to a vision, hard work, and unwavering connection to the world of sports.

Darren Bowman

Founder

Darren has 30 years’ experience in top level sports performance and education. 

His career began as a professional footballer in the UK before making the natural progression into coaching, obtaining his UEFA A license qualification and an honours degree in sports fitness and coaching.

His coaching career saw him involved for over a decade at Manchester City football club in the English Premier League exposing him to the highest levels of performance which gives Darren a proven track record in elite player development having coached top class players such as Phil Foden, Brahim Diaz, Jadon Sancho, Cole Palmer, who are now performing at the highest level. He has been based for over a decade in Asia, performing a variety of roles in education such as Assistant Director of Sport, Head of Football, Academy Director, and Technical Director for both International Schools and professional football clubs competing in the Asian Champions League.

He has a unique perspective in the field, having worked in both the education and professional sports sectors and has developed a holistic approach in coaching and training for elite performance and recreational activities.

Simon Shand

Global Director of Sports

Simon has nearly 40 years’ experience in education, the last 25 of which has been in top international schools in Bangkok, Jakarta, and Shanghai, where he worked as a Director of Sport.

He has coached a wide variety of seasonal sports across all age ranges and genders and has managed large, Long Term Athlete Development “academy” type programmes such as swimming, tennis, and gymnastics. He has sat on professional associations within SE Asia, such as SEASAC and FOBISIA, which he chaired for 10 years and so has developed a unique insight into both curriculum design and development of extracurricular programmes providing recreational opportunities and competitive sports teams.

He has recent experience as a consultant and has contributed to facility design.

Pemika Phomlikhitdee

Global Director of Operations

Pemika is a graduate of Srinakharinwirot University with a first class honours degree in Language and Intercultural communication studies.

This deep understanding of cultural dynamics and global communication gives her a unique perspective that is essential for managing and expanding NeXgen’s multi-sport educational hubs across diverse communities.

Her experience and involvement in organising sports camps has honed an ability to develop programmes that are not only inclusive but also effective in nurturing young talent. She is dedicated to ensuring that all aspects of NeXgen are both innovative and impactful, in line with our commitment to providing holistic education and top-tier coaching.

Endorsements

Football Association of Malaysia

I was the Head of Coach Education of the Football Association of Thailand from 2017 to 2020 responsible in the education and development of coaches of Thailand from the AFC/FAT ‘C’ Diploma Certificate to the AFC/FAT Professional Diploma Certificate. In this regard I had the opportunity to meet up with Ms. ARMMY several times. She was responsible in the arrangements and organisation of our coaching courses at Pattana Golf and Country Resort.

Her professionalism in the management of the event enabled us to have a smooth flow of the course and made our stay at Pattana a very pleasant one. I would not hesitate to recommend her to any corporations looking for event management services.

Lim Kim Chon
Head of Coach Education

Hong Kong FA

Hong Kong Football Association

Our experience with Armmy and her team during our August 2024 trip to Bangkok was nothing short of extraordinary. Armmy managed every aspect of our Hong Kong U20 Women’s National Football Team’s visit with a level of professionalism and attention to detail that exceeded all expectations. From the moment we arrived to the moment we departed, her team handled every detail seamlessly, allowing us to focus entirely on our training sessions and matches.

Armmy and her team went above and beyond. They made us feel like we were their top priority throughout our entire visit. Armmy’s exceptional coordination, her team’s professionalism, and their unwavering commitment to service ensured that our trip to Bangkok was flawless. She made the entire experience feel effortless for us, handling all of the behind-the-scenes work so we could focus on the purpose of our visit. Without hesitation, I would highly recommend Armmy’s services to any sports team or group looking to visit Thailand.

Robert Tang

Testimonials

  • Armmy and her team were extremely supportive during several camps that we used their services. They are always ready to help and attend to small details which are very important for high performance teams, but also providing excellent hospitality, making everybody feel welcomed.

    Carlos Anton
    Technical Director - Al Qadsiah, Saudi Pro League

  • Thank you so much, it was very professionally done. You guys are so awesome, I look forward to working with you guys again.

    Sherzod Ibragimov
    Team Manager - Uzbekistan National Team

  • Armmy and her supporting team organised a several camps and matches for our teams in Thailand. Great service with a professional environment, they were always ready to help on any detail needed. She and her team made sure our girls received the best and felt at home during the stay.

    Ricardo Rambo
    Head Coach - HKRT Senior Women's Team

  • Armmy and her company, make a very good job. They providing very good service and hospitality around our Training Camps in Thailand. It was a pleasure to work together with them.

    Jörn Andersen
    Head Coach - Yunnan Yukun FC, Chinese League 1

  • Armmy and her company organized excellent training camp for our team. Perfect conditions for football and team time together. Looking forward for future experiences.

    Karolis Skinkys
    Sporting Director, Kerala Blasters

Book Now

Find availability at your chosen training camp and book online TODAY